Today’s shoppers are not only aware of innovative technologies, but they are also active users of these technologies. Hence, they’re also referred to as digital or Omni-shoppers. The retail industry is experiencing digital transformation at a mind-boggling speed. You should expect the evolution over the next five years to progress at a rate not seen in the last fifty years. Shoppers are literally carrying retail in their pockets. These changes have created a challenge for traditional retailers to understand the substantial impact of digital in retail and devise strategies to win the market.
In the era of the digital shopping experience, one of the costliest brick-and-mortar retail mistakes is downtime. In-store network connectivity is increasingly at the center of both the buyer’s journey and point-of-sale payment transactions. The retail industry average cost of downtime is estimated at $4,700 every minute so if you’re not connected, you’re not only losing cash but you’re also losing customers. By offering increased bandwidth and reliability, SD-WAN is enabling Retail CIOs to move beyond basic network reliability so they can focus on omni-channel initiatives that deliver a rich digital in-store experience for shoppers.