June 28, 2018 — TORONTO
TELoIP, the creator of powerful software defined wide-area network (SD-WAN) solutions for mission-critical applications, today announced the launch of a sales and marketing enablement platform for their growing ecosystem of channel partners.
With 2018 being dubbed as, “The Year of SD-WAN Adoption,” there’s a land grab among service providers to ensure they get their piece of the software-defined pie. The SD-WAN space has become a bit overcrowded with solutions that range from Do-it-Yourself, to SD-WAN-as-a-Service all of which can lead to substantial confusion among customers and Channel Partners.
TELoIP has taken a channel-driven approach to the SDN market since back in 2011 when they built a multi-tenant Cloud Network to accelerate SDN market entry for service providers. Adding to this channel-focused strategy, TELoIP has launched a digital self-service portal to help drive SDN sales and marketing efforts for channel partners. “Things move pretty fast in the networking world, and for those who sell SDN and Cloud solutions the pace is accelerating.” explains Michael Gagnon, TELoIP VP of Sales and Marketing.
Given the complex and crowded marketplace of SD-WAN solutions available today, Channel Partners must ensure they are getting maximum efficiency out of the time they invest with any given technology vendor. “We have always focused on customer success, but for 2018 we also wanted to be easier to do business with from our partners’ perspective,” continues Gagnon. A key sweet spot for TELoIP VINO SD-WAN solutions is with SMB customers who often prefer the specialized attention they can get from an experienced local Managed Service Provider (MSP). “Now with the TELoIP Partner Portal we can better service, support and empower MSP partners, especially our smaller partners who need sales and marketing enablement the most.”