This might be the era of online shopping, but brick-and-mortar is not dead yet! In fact, more than half of all shoppers still prefer to shop in person. But in an increasingly mobile world, when in-store customers use their smartphones to comparison shop, look for product information, and access store coupons or deals, one of the costliest brick-and-mortar retail mistakes is internet downtime. Network connectivity has become central to the customer experience and digital point-of-sale payment transactions.
Research conducted by The Standish Group has determined that every minute of POS downtime costs the retailer about $4,700, on average. If you’re not connected, you’re not only losing cash, you’re also losing customers. Software Defined Wide Area Networks (SD-WAN) by TELoIP offer a managed store network solution that enables retail CIOs to spend less time worrying about network reliability and more time focusing on omni-channel initiatives that deliver a rich digital in-store experience for shoppers.